ABOUT CROWNED ATHLETICS™
Welcome to Crowned Athletics™, where movement meets imagination. I’m Kirsten - the owner, designer, and heart of Crowned Athletics™. I’ve always believed that movement should feel joyful, creative, and just a little bit extra. Whether you’re suiting up for a themed race, lifting heavy in a bold matching set, or spending the day at a theme park in full color, what you love can inspire how you move.
I BELIEVE IN FITNESS FUELED BY FANDOM!
Our Brand
At Crowned Athletics™, we create colorful, high-performance activewear inspired by the things that bring us joy, from beloved fandoms and nostalgic icons to favorite cities, sporting moments, and the colors that simply make us feel like ourselves. We believe what you love can inspire how you move. A story that captures your imagination, a show that stays with you long after the curtain falls, a place that holds a piece of your heart, or simply something that makes you feel unstoppable can be the spark that gets you excited to lace up, show up, and get moving. Because fitness should feel like you. Crowned is designed to bring more joy, creativity, and personality to movement, while celebrating your story, your strength, and your style.
Designed in Southern California, we proudly partner with women-led teams whenever possible and support organizations like the ACLU, American Red Cross, and Girls Inc. through ongoing monthly donations.
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Our Journey
Crowned Athletics™ began in 2017, setting out to reimagine activewear through the lens of fantasy, performance, and personal empowerment. It all started with a handmade prototype and a dream. In 2018, after over a year of meticulous sampling and development, we launched our first two tank tops: Mermaid Princess and After Midnight Princess. The response was electric, and the momentum hasn’t stopped since! From sports bras to skorts, leggings to jackets, we’ve grown from a passion project into a full lifestyle brand - and we’re still reaching for the stars.
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Our Operations
Behind every piece of Crowned apparel is a thoughtful process designed to uphold our standards of quality and care. Since 2019, we’ve partnered with a dedicated manufacturing team in China with deep expertise in premium activewear and a strong commitment to international quality and labor practices. Every garment is produced with precision and attention to detail – so you can move with confidence, knowing your Crowned pieces are built to perform and made to last.
In 2023, we transitioned our fulfillment operations to a dedicated facility in Southern California that partners with leading high-end apparel brands. With temperature-controlled storage and a streamlined pick-and-pack system, every Crowned order is managed with precision and delivered promptly, ensuring a premium unboxing experience.
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Our Team
In 2024, we began growing our small but mighty team. What started as a solo venture has become a collaborative effort powered by passionate, talented individuals who help bring the brand to life every day. Expanding our team has allowed us to dream bigger, move faster, and stay rooted in the mission that started it all - to create activewear that inspires confidence, connection, and creativity.
We’re proud to now fill key roles across finance, strategy, operations, marketing, event management, and digital design. Together, we’re building something meaningful - and having a lot of fun along the way!
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Our Partnerships
In 2025, we launched our first officially licensed Disney | Crowned Athletics collections, a dream nine years in the making. Since then, our licensing partnerships have expanded to include Lucasfilm, Marvel, 20th Century Studios, and Coca-Cola, bringing even more iconic worlds, characters, and cultural touchstones into Crowned Athletics.
Each partnership gives us something new to translate through the Crowned lens. We draw inspiration from the colors, details, symbols, stories, and nostalgia that make each fandom special, transforming them into thoughtfully designed, performance-driven activewear with the exceptional quality, elevated craftsmanship, and attention to detail at the heart of Crowned. From beloved characters and cinematic worlds to cultural icons and unforgettable moments, the inspiration may change from collection to collection, but the idea behind them remains the same: fandom fuels your fitness.
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Our Community
The heart of Crowned Athletics™ isn’t just the clothing – it’s the people who wear it. From marathon start lines and theme park days to group workouts and everyday errands, our community shows up boldly, joyfully, and unapologetically themselves. The Crowned Crew brings our pieces to life through their movement, their passions, and their stories. Some of us find motivation in princesses. Others find it in galaxies far, far away, the theater, sports, pop culture, or the nostalgia of something we’ve loved for years. There’s room for all fandoms here.
Whether you’ve been with us since the tank top days or just discovered your first favorite matching set, you’re part of something bigger – a community that values strength, creativity, and showing up for yourself and others.
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Thank you!
As we continue to grow, our commitment to thoughtful design, exceptional quality, and joyful movement remains at the core of everything we do. Crowned Athletics™ was built on a dream and fueled by passion – and we’re just getting started.
Thank you for supporting a brand that dares to be bold, colorful, and full of heart. We can’t wait to keep moving, creating, and reaching new heights – together!